business

Limited Time, Unlimited Demand: The Art of Scarcity Marketing

April 2, 2025

Imagine this: You stumble upon an online ad for a limited-edition sneaker drop—only 100 pairs available. A ticking countdown flashes on the screen. Your pulse quickens. What if I miss out? Before you know it, you’ve clicked “Buy Now.” Welcome to the power of scarcity psychology—the secret weapon behind some of the most successful marketing … More Limited Time, Unlimited Demand: The Art of Scarcity Marketing

Big Changes for Small Businesses

November 3, 2020

The ongoing pandemic has disrupted the economy and placed many businesses into difficult situations. In particular, small businesses with less access to resources and long-term savings are even more vulnerable. Results from the U.S Census Bureau Small Business Pulse Survey indicate that 51.4% of small businesses have experienced a large negative effect from COVID-19. This … More Big Changes for Small Businesses